Snacking is no longer just about convenience, it’s about purpose. Today, many consumers are becoming more intentional with their sweet & snack choices, seeking options that align with their health goals, lifestyles, and emotional needs. Join Innova Market Insights, as we’ll unpack the key trends driving this shift, including changing snacking frequencies, preferred occasions and categories, emotional motivators, and the evolving balance between indulgence and health. Discover how these factors are reshaping consumer behaviour and how the food and beverage industry is responding through innovations and product positionings.